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Programme

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Programme

 
 
Thursday, September 27
11:00-13:00
EUPRERA board meeting
(board members only)
ComwellCongressCenter, Roskilde
11:00-13:00
LOKE meeting (steering group only)
ComwellCongressCenter, Roskilde
Bus from Comwell to RoskildeUniversity (5 min.) departure 13:50
 
13:30-
Registration opens
RoskildeUniversity
Foyer 00
15:00 -16:00
Opening session
Chair/ Ib Poulsen, Chairman LOKE, Professor Roskilde University
Welcome / Poul Holm, Vice Chancellor of RoskildeUniversity
Introduction to congress theme from a general view / Inger Jensen, President of EUPRERA, Ass. Professor, RoskildeUniversity.
Introduction to congress theme from a Nordic view/, Susanne Holmström, EUPRERA Board, LOKE Steering Group, Adj. professor, RoskildeUniversity
Introduction to congress theme from an Öresund view / Gunilla Jarlbro, Professor, LundUniversity
RoskildeUniversity
Auditorium 00
16:00 -16:30
Coffee/tea break
 
16:30 -16:50
”Is Liquid Society a Farewell to Legitimacy?”
Poul Poder, ass. Professor, Copenhagen University, one of Bauman’s friends in Denmark, will make a presentation inspired by his knowledge of Bauman’s work.
16:50 – 17:10
“The reflective paradigm in theory and practice
- An interdisciplinary approach”
By Susanne Holmström, Susanne Kjærbeck
RoskildeUniversity
 
17:10 – 17:30
“Securing Social Legitimacy Markers: The Legitimacy Procurement Model”
/ Timothy Coombs, Sherry Holladay, Eastern IllinoisUniversity
 Meg Winch, Communication Resources Northwest
 
17:30 – 17:50
“Managers’ attitude towards the legitimacy of business in Russia
By J.Jahansoozi, University of Central Lancashire,
 
18:00
Bus to Comwell
 
19:00 
Before dinner-drink at Comwell
ComwellCongressCenter, Roskilde
19:30
Informal get together-dinner
ComwellCongressCenter, Roskilde

 

Friday, September 28
9:00
Bus from Comwell to RoskildeUniversity
9:30 -
9:45 - 10:15
 
Plenary session
Chair: Inger Jensen
Peder Tuborgh, CEO, and Astrid Gade-Nielsen, communications director of Arla Foods will present their experiences and reflections on different conflicts of legitimacy, in particular following Arab consumers’ total boycott of their products in 2006, as a protest against Mohammed cartoons in a Danish newspaper. Arla Foods is Europe’s second largest dairy group, a co-operative owned by 10.500 Danish and Swedish farmers.
 
RoskildeUniversity
Auditorium 00
10:30 -11:00
Key note: Director-General of the EU Commission’s Directorate General Communication, Mr Claus Sørensen presents reflections on the final report on the White Paper. Particular points of interest: the growing importance of communication policies to further democratic processes.
 
 
11:00 -11:30
Break, tea/coffee
 

 
11:30-13:00
Parallel sessions organised in subject themes
RoskildeUniversity
 
A
Legitimacy, regulation and responsibility
Chair:Günter Bentele
 
“Emerging EU regulation on CSR: Legitimacy challenges and reflexivity”
/ Karin Buhmann, RoskildeUniversity;
 
“Novo Nordisk: Reflection at the Center of a Nordic Role Model – Premises, problems, potential, perspectives”
/ Susanne Holmström, Roskilde University
Susanne Stormer, Novo Nordisk
 
“Does the European Union need propaganda Watchdog to strengthen its democratic civil society and free markets?”
/ Johanna Fawkes MA MCIPR
Kevin Moloney
BournemouthUniversity
 
 
Auditorium 01
B
 
Legitimacy and CSR
 - from the perspective of strategy and democracy
Chair:Ansgar Zerfass
 
“Strategic Dimensions of CSR as practised by Small and Medium Sized Enterprise in Austria:
Matching Theoretical Models and Actual Exercise from a PR point of view.”
/ Gudrun Reimerth,
FH JOANNEUM University of Applied Sciences
Austria
 
“Legitimacy between Justice and Acknowledgement”.
/ Valérie CARAYOL, GREC/O-CEMIC EA 532
33000 Bordeaux
 
“Role of PR and Communication Management in Legislation and Legitimation Processes in Democratic Society: Stakeholder Relations of Ministry in Law Preparation Process”
/ Kaja Tampere
University of Jyväskylä
 
Auditorium 46
13:00 - 14:00
Lunch buffet
 
LOKE lunch network meeting
Foyer
 
Seminar-room 01
 
14:00 - 15:30
Parallel sessions organised in subject themes
RoskildeUniversity
 
A
Legitimacy, strategies, management and leadership
Chair: Sue Wolstenholme
 
“Private Management and Public Opinion
- Corporate Social Responsiveness Revisited”
/ Steen Vallentin
CopenhagenBusinessSchool
 
“Responsible Leadership and Communication in Knowledge Intensity Work Communities”
/ Elisa Juholin
University of Helsinki,
 
“Legitimacy, values and business ethics in organizations.
Organizational change and value-driven management. A perspective from institutional theory”
/ Jacob Dahl Rendtorff
RoskildeUniversity
 
Auditorium 01
B
Legitimacy and legitimacy crises - cases with a variety of organisational conditions
Chair: Valerie Carayol
 
“The New Challenge for PR Industry,
to Legitimize the Painful Change from Real Socialism to Capitalism”
/ Ryszard Ławniczak                                                                           November 14, 2006
PoznanUniversity
 
“Humanitarian organizations subjected to the test of legitimacy and/or identity crisis.
Public relations’ responses from four leading humanitarian institutions in French-speaking Europe
/ Stéphanie Dilliere-Brooks
Michel de Montaigne - Bordeaux 3
 
“Compensatory Legitimation and Intermediate Bodies – The Example of Social Democratic Policies of Higher Education”
/ Anett Schenk
LundUniversity
 
Auditorium 46
C
Legitimacy and responsibility - nationally and globally
Chair:Julia Jahansoozi
 
“Communication executives in a changing world: Legitimacy beyond organizational borders”
/ Catrin Johansson, Ann T. Ottestig
Mid SwedenUniversity
 
“Legitimacy across National Borders.
Arla Foods and the Cartoon crises”
/ Dörte Gagalon & Selma Karaca,
RoskildeUniversity
 
“The significance of societal structures to legitimacy and legitimization:
Social Responsibility in the Italian Society”
/ Litta Rønne Larsen
RoskildeUniversity
 
 
Auditorium 45
15:30 - 16:00
Break, tea/coffee                     Foyer
 
16:00 – 18:00
Plenary session: EUPRERA Hour
Jos Willems Award, presentation of winner projects
Günter Thiele Award, presentation of winner phd. dissertation.
Phd. network
Euprera’s transnational survey. “European Communication Monitor 2007” – results and implications /Ansgar Zerfass
Spring Symposium 2008/ Phillip Young
EUPRERA Congress 2008/ Emanuele Invernizzi
EUPRERA Congress 2009/ Adela-Luminita Rogojinaru
BledCom Symposium 2008/ Alenka Jelen
 
RoskildeUniversity
Auditorium 00
 
Bus to Roskilde harbour
18:30 -21:30
Visit at The Viking Ship Museum and dinner
 
 
 
 
Bus to hotel
The Viking Ship
Museum.
"Restaurant Snekken",
 Roskilde

 
 

Saturday, September 29
8:30-10:00
Bus transport to Lund in Sweden, crossing the Öresund bridge.
 
Plenary session
Chair: Helena Sandberg, and Jesper Falkheimer, LundUniversity.
LundUniversity
Palaestra
10:15-10:25
 
Welcome / Sune Sunesson, Dean of the Faculty of Social Sciences
 
10:25-10:55
 
Bo Reimer, professor in media and communication at Malmö Högskola: "Public service of yesterday, today and tomorrow"
 
10:55-11:25
Helga Baagøe, communication director, SVT: "On the role of communication for Swedish Television, a public service company - From monopoly to market".
 
 
11:25-11:45
Coffee / tea break
 
 
11:45-12:15
 
Marianne Barner, communications director of IKEA, will present this global Swedish corporation's reflections in a diverse world under the motto: Low prices - but not at any price. IKEA has suppliers all over the world, and endeavours to translate Nordic values and social institutions into other cultural languages and social situations - for instance where child labour is a common problem.
 
 
12:15-13:15
Lunch buffet
LundUniversity
SOL centrum

 
13:30-14:30
Parallel sessions organised in subject themes
 
LundUniversity
A
Legitimacy strategies – a variety of organisational contexts
Chair: Gunilla Jarlbro
 
“Gaining legitimacy in contemporary world: Environmental and social communication strategies of organisations”
/ Oksana Mont,
 LundUniversity and DelftUniversity.
 
”Corporate Communications on Societal Issues: Context Levels, Corporate Motives and Challenges for Public Relations Practitioners”
/ Anja Prexl, Benno Signitzer
University of Salzburg,
 
SOL centrum
Lingvisthuset
Room: L201
B
Legitimacy – markets and public opinion – diversity or conformity?
Chair: Paul Horsle
 
“Strategies of Legitimacy.
Public relations as the communicative construction of legitimacy from a neo-institutional theory”
/Swaran Sandhu
Universität Luzern
 
“Arla Foods in Globalisation:
The Cartoon Crises and other Legitimacy Conflicts”
/Jesper Falkheimer, LundUniversity
 Astrid Gade-Nielsen, Arla Foods,
Susanne Holmström, RoskildeUniversity
 
SOL centrum
Humanisthuset
Room. H 435
15:00-16:00
EUPRERA general assembly
Department for Art and Music Room:314 (Josephson)
16:00-17:30
Optional tours on your own in the old city of Lund: The Cathedral www.lundsdomkyrka.org , Open-Air Museum “Kulturen” www.kulturen.com , The Museum of Sketches www.adk.lu.se – all within short walking distance of Lund University. Material provided in the conference folder.
 
17:30-19:00
Bus transport back to Roskilde
 
20:00 -
End of conference
Farewell Dinner
“Old Brown Shoes” band
ComwellCongressCenter, Roskilde
 
Sunday, September 30 9:30 Optional trip to Copenhagen